Wellbeing Nutrition Launches World’s First Natural Eye Vitamins, Health News, ET HealthWorld


New Delhi, 12and April 2022: Wellbeing Nutrition has launched the world’s first all-natural eye vitamins, called “Melts Eye Care”. Created under their world famous Melts® brand which uses advanced nanotechnology to deliver vitamins directly into the bloodstream and make them more bioavailable and bioactive than traditional capsules and tablets.

Commenting on the launch, Avnish Chhabria, Founder of Wellbeing Nutrition, said, “Reports indicate that India is home to 23.5% of the world’s blind population, and cataracts and glaucoma are the most common causes of blindness. Additionally, pandemic-induced remote work and learning has led to increased reliance on various screens, leading to multiple eye problems. Vision problems are further exacerbated by irregular eating habits, poor quality diets and low physical activity. Therefore, it is extremely important to provide essential multivitamins to maintain healthy eyes.

He adds, “Our latest product, Melts Eye Care, is the world’s first Natural Eye Vitamin to be made with Lutemax2020®, a patented extract containing the three nutritionally relevant macular carotenoids – lutein, RR-zeaxanthin and RS-zeaxanthin. Naturally derived from marigold flowers, the unique combination of Lutemax 2020® carotenoids is backed by multiple clinical studies, providing tremendous benefits for eye health. We are sure that, as always, we will again receive a great response for Melts Eye Care from our consumers.

Studies have confirmed that Lutemax 2020® is a proven formula for improving eye health, and the macular carotenoids it contains provide tremendous benefits for prolonged exposure to blue light, help fight stress, mood and sleep quality, while improving overall skin health and cognitive support. . Lutemax 2020® is an award-winning, clinically backed and intellectual property protected extract naturally derived from marigold flower. Lutemax 2020 Research Highlights Relevance of Macular Carotenoids to Benefits Important to Consumers Today, Including BLUE Study, Sleep Quality, Stress and Mood Support, Skin Health skin, cognitive support and safety.

Eye Care Melts has been launched in several markets including India, USA, UK, Singapore and UAE. The product is available in over 1200 modern retail stores as well as leading pharmacy chains in India such as WH Smith, Relay, Natures Basket, Apollo Pharmacy, 24*7, Health & Glow and Lakme Salons.

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